Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a paid Internet marketing technique that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEO Pathfinder was founded on a customer first approach toward preparing custom digital strategies that provide real results. We provide unique and cost effective SEM services to the industry with verifiable results. Our SEO Experts are able to increase your domain authority with on-site and off-site optimization techniques, which work in unison with content marketing and social media strategies to increase your visibility on search engine result pages. The main avenues of SEM that Seopathfinder leads the industry in include Landing Page Optimization, Content/Display Network Advertising, Paid Search Management, Comparison Shopping Engine (CSE) Management, Banner Ad Design etc.

Pay-Per-Click (PPC) advertising is rising rapidly internationally. The high demand for PPC is illustrated by Google’s recent Q3 earnings, in which the company reported a 23% rise in their search ad business. We surveyed this change in advertising several years ago and positioned Seopathfinder to enter the market at its earliest point, capturing both market share and a strong reputation. The end-product of a Seopathfinder Paid Search campaign is a well-oiled machine that provides optimal results and endless return on investment (ROI) to our clients.

Landing Page Optimization (LPO) is also a critical component to search engine marketing campaigns. This process is also called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. Lead generation landing pages are generally used to capture data from the users, such as a name and email address. The sole purpose of the landing page is to collect information that will allow you to market to and connect with the prospect at a subsequent time.

It’s important to contract with the best Paid Search Company to ensure your advertising resources are not being wasted. With the continuous rise in keyword costs and click-through rates standing as better indicators of a strong campaign. The industry is very dynamic and changes can occur anytime. Our proven tactics are regularly refined to ensure our practices are completely ethical, effective and cost efficient. Find out what makes SeoPathfinder the leader in PPC and Landing Page Optimization.

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